| 1) One extra appointment per day is equal to
$15,000 per year in annual revenue
The math is simple: take 250 work days a year times one client massage at $60 equals
$15,000 per year. The implication is profound. If you take extra steps to market to
new customers and increase your business and referrals from current customers, there are
substantial benefits.
2) 91% of massage clients say that an informative
webpage would influence their decision between
two equally qualified Massage Therapists and 81%
report that they would be more likely to refer friends
to a therapist who had an informative webpage.
All other things being equal, most customers would feel more comfortable visiting a
Massage Therapist that they can do some research on prior to making an appointment.
Most customers also report they would be more likely to refer friends to an impressive
looking webpage.
3) There are over 200 million people in the United States
who are now on the Internet.
The internet has become a huge dimension to communicate with existing clients and
educate new potential clients about your services. With the internet usage in America
passing 200 million, you can count on the fact that there are people who you would like to talk to using the web.
4) The AMTA reports that the typical massage therapy
customer receives seven massages per year.
The important realization here is that most people who come in for the first time
to get a massage with you, are probably going to get several more massages that year.
The big question is - how do you get them to call you again for the next massages?
5) 64% of clients report that they do not communicate
well with their Massage Therapist
A huge disconnect between therapists and massage clients is that most clients do not feel
comfortable giving you their honest feedback. ...64% in fact. Most people cite not wanting to hurt
feelings or feel awkward after being nude for not giving honest feedback. The big problem is
they will tell you everything was great and then just call another therapist for their next massage.
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